List of Figures; List of Tables; 1 Introduction: Visualizing Genetics for Public Readers; Current Research on Science Visualization and the Overlooked Publics; Genetics as a Social (and Scientific) Enterprise; A Heterogeneous Approach to Popular Science Genetics Visualization; Visual Analysis Frameworks; Information Design; Social Semiotics; Combined Analysis; Research Methods; Data Collection; Data Analysis; Data Overview; Chapter Organization; References; 2 The Photographic View: Observational Record and Symbolic Excess; Informative Photographs: Evidence from Classical Genetics

Informative Photographs: DNA FingerprintingSymbolic Photographs: Visual Catachresis; Symbolic Photographs: The Human Drama; The Victims; The Heroes; The Everyday Stakeholders; Conclusion; References; 3 The Microscopic View: Minuscule Science and Art; Micrographs and Micrographic Illustrations; The (Elusive) Evidence: , , and ; Syntactic Consideration; Semantic and Pragmatic Considerations; Works of Art, or Visual ; Mysterious Splendor: An Aesthetic of Science Visualization; Fear and Sex: Ways of Modern Advertising; Conclusion; References

4 The Illustrated View: Iconic Explanations and Figurative MetaphorsMinimalist Illustrations: Reduced and Enhanced ; -Realistic Illustrations: Attempts for and ; Metaphorical Illustrations: The Case of the DNA Double Helix; Visual Metaphor; Life Metaphors; Medicine Metaphors; Conclusion; References; 5 The Code View: Cracking the Genetic Code of Life; Unveiling the Original ; Traditional DNA Sequencing: Peeking at the Expanded Code; Human Project: Re-Glorifying and the Code; Second-Generation Sequencing: Specialist Visualization; Third-Generation Sequencing: Public-Facing Visualization

ConclusionReferences; 6 The Graph View: Navigating Big Data Science; Counting and Measuring: Relatable Data from Classical Genetics; Formal Knowledge and Field Conventions: Specialist Graphs for Public Readers; Attraction and Adaptation: Graphing on Publics' "Own Terms"(?); Syntactic Attraction; Integration of Pictorial Elements; Adaptation of Specialist Graphs; Pictographs: Missed Opportunities; Conclusion; References; 7 The Structural View: 2D Realities and 3D Possibilities; 2D Structural Formulas; Line-Bond Formula; Skeletal Formula; (Not) Making Sense of Structural Formulas

3D Molecular ModelsPerspective Drawings; Computer-Simulated Models; Web-Based Applets; Conclusion; References; 8 Conclusion; References; Index