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Introduction : new food politics
Resisting "agribusiness apocalypse" : the pleasures and politics of ethical food
Food television and celebrity chefs : lifestyle branding and commodified idyllism
The "social life" of celebrity brands : Maggie Beer's verjuice
Media tourism and rural romance : constructing food television's "cult geographies"
"It tastes better"? : cookbooks, happy farmers, and affective labour
Media, supermarkets, and the strategic manufacture of consumer trust
Soft-selling supermarkets : food television and integrated advertising
Conclusion : a new politics of food?

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