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Table of Contents
Introduction: things aren't what they used to be
From products to needs to experiences
Inversion
An inversion vocabulary
The internet of things : how things became connected
The intelligence of things : how things became smart
The immersion of things : how things are becoming experiences
Inversion in practice : reinventing your market and your business
Conversations with inversion players
A culture of inversion.
From products to needs to experiences
Inversion
An inversion vocabulary
The internet of things : how things became connected
The intelligence of things : how things became smart
The immersion of things : how things are becoming experiences
Inversion in practice : reinventing your market and your business
Conversations with inversion players
A culture of inversion.