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Table of Contents
Cover; Title; Copyright; Dedication; Contents; Foreword; Introduction; PART 1 A change of fortune-a story of our times; Introduction to part 1; A change of fortune; PART 2 The case for change; Introduction to part 2; 1 The reshaping of capitalism; The trouble with capitalism; Shared value; The trouble with change; Change we can believe in; 2 The waning of CSR; The revenge of the pukeko; What exactly is CSR?; How CSR is done; The trouble with CSR; Getting a move on; 3 The ascent of values; Saints and sinners; The purpose of values; Values as lodestar; Shifting sands; Millennial values
The real thing4 The surge of technology; Stem cells to Star Wars; You broke my guitar dude; The trouble with social media; No place to hide; Listen to the man; 5 The rise of reputation and the fall of brand; Where's Wally?; A dark art; The gorilla's lipstick has run out; Reputational reasons; The end of spin; 6 Turning the dial; Okay, she said; The potency of purpose; Mission impossible; Ten things an SOI can do-and four it can't; PART 3 Changing for good; Introduction to part 3; The Single Organizing Idea (SOI); The strategic framework; 7 Phase 1: Identifying; Doing your homework
8 Phase 2: DefiningCreating a winning strategy; Selecting the values and defining the SOI; Framing the SOI; 9 Phase 3: Aligning; Turning strategy into reality; Stepping off; Stepping up; Activating your SOI; 10 What it takes; Leadership appetite; Organizational culture; Investing in change; Conclusion; Sources and inspirations; Acknowledgments; Notes; Index
The real thing4 The surge of technology; Stem cells to Star Wars; You broke my guitar dude; The trouble with social media; No place to hide; Listen to the man; 5 The rise of reputation and the fall of brand; Where's Wally?; A dark art; The gorilla's lipstick has run out; Reputational reasons; The end of spin; 6 Turning the dial; Okay, she said; The potency of purpose; Mission impossible; Ten things an SOI can do-and four it can't; PART 3 Changing for good; Introduction to part 3; The Single Organizing Idea (SOI); The strategic framework; 7 Phase 1: Identifying; Doing your homework
8 Phase 2: DefiningCreating a winning strategy; Selecting the values and defining the SOI; Framing the SOI; 9 Phase 3: Aligning; Turning strategy into reality; Stepping off; Stepping up; Activating your SOI; 10 What it takes; Leadership appetite; Organizational culture; Investing in change; Conclusion; Sources and inspirations; Acknowledgments; Notes; Index