Prologue
Secret ingredient #1: don't chase tradition : the uniqueness principle
Secret ingredient #2: just-in-time information collection : the purposeful information principle
Secret ingredient #3: a professional systems architecture : the systems principle the secret
The hybrid thinking engine drives Toyota : breakthrough thinking's four principles
Secret ingredient #4: a company that nurtures people : the people involvement principle
Secret ingredient #5: exploring the reason for existence : the purpose principle
Secret ingredient #6: in pursuit of the ultimate solution : the future solution principle
Secret ingredient #7: when progressing toward ideal future solutions, confront the present : the living solution principle
The 7 thinking habits of global marketing
References
Appendix.