@article{800525,
      author = {Hibino, Shōzō, and Noguchi, Koichiro, and Plenert,  Gerhard Johannes,},
      url = {http://library.usi.edu/record/800525},
      title = {Toyota's global marketing strategy : innovation through  breakthrough thinking and kaizen /},
      recid = {800525},
      pages = {1 online resource (xviii, 166 pages.)},
}