TY - GEN T1 - Branding inside out :internal branding in theory and practice / AU - Ind, Nicholas, CN - HD58.7 ID - 800571 KW - Organizational commitment. KW - Corporate culture. KW - Employee motivation. KW - Branding (Marketing) SN - 9780749478919 SN - 0749478918 TI - Branding inside out :internal branding in theory and practice / LK - https://univsouthin.idm.oclc.org/login?url=http://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5058296 UR - https://univsouthin.idm.oclc.org/login?url=http://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5058296 ER -