UnBranding : 100 branding lessons for the age of disruption / Scott Stratten & Alison Stratten.
2018
HF5415.1255 .S87 2018
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Details
Title
UnBranding : 100 branding lessons for the age of disruption / Scott Stratten & Alison Stratten.
Author
Stratten, Scott, author.
ISBN
9781119417002 (electronic book)
1119417007 (electronic book)
9781119417057 (electronic book)
1119417058 (electronic book)
9781119417019
1119417015
1119417007 (electronic book)
9781119417057 (electronic book)
1119417058 (electronic book)
9781119417019
1119417015
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2018]
Language
English
Description
1 online resource.
Call Number
HF5415.1255 .S87 2018
Dewey Decimal Classification
658.8/27
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description
Description based on online resource; title from digital title page (viewed on November 13, 2017).
Added Author
Stratten, Alison, author.
Added Corporate Author
ProQuest (Firm)
Available in Other Form
UnBranding
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Online Access
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Online Resources > Ebooks
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