Acknowledgements
Introduction
"A White House that's built for two" : domesticity and gender performance in the campaign communications of the 1950s
The patriarch and the PT :109: John F. Kennedy and the construction of autonomy
"Unafraid, unashamed, and unsurpassed" : retrieving American masculinity and national futurity in the presidential elections of the 1980s
An era of eros : first ladies as assets and liabilities in the late 20th century
Moynihan, Michelle, and dreams from my father : fighting otherness with gender
"Trump that bitch" : masculinity and backlash in the 2016 presidential campaign
Conclusion
Index.