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000800898 020__ $$a9781315231815$$q(electronic book)
000800898 020__ $$a1315231816$$q(electronic book)
000800898 020__ $$z9781138293915
000800898 020__ $$z1138293911
000800898 020__ $$a9781351866194
000800898 020__ $$a1351866192
000800898 035__ $$a(NhCcYBP)EBC4941484
000800898 037__ $$a1025901$$bMIL
000800898 040__ $$aNhCcYBP$$cNhCcYBP
000800898 050_4 $$aD639.P6$$bP47 2018
000800898 08204 $$a940.4/88$$223
000800898 1001_ $$aPedrini, Pier Paolo,$$eauthor.
000800898 24510 $$aPropaganda, persuasion and the Great War :$$bheredity in the modern sale of products and political ideas /$$cPier Paolo Pedrini.
000800898 264_1 $$aAbingdon, Oxon ;$$aNew York, NY :$$bRoutledge, Taylor & Francis Group,$$c2018.
000800898 300__ $$a1 online resource.
000800898 336__ $$atext$$btxt$$2rdacontent
000800898 337__ $$acomputer$$bc$$2rdamedia
000800898 338__ $$aonline resource$$bcr$$2rdacarrier
000800898 4901_ $$aRoutledge studies in modern European history
000800898 504__ $$aIncludes bibliographical references and index.
000800898 5050_ $$aCover; Title; Copyright; Contents; Preface; Introduction; 1 Propaganda and persuasion; 2 Persuading for the Great War; 3 The organization of the persuasive apparatus; 4 Attracting attention; 4.1 Children as decoy; 4.2 Beauty as decoy; 5 Repeating the message; 6 The power of questions; 7 The persuasion of the source; 7.1 The authority of source; 7.2 The authority of quotations; 8 Unity is strength; 8.1 Silencing the critics; 8.2 Origins unite; 8.3 The call of the banner; 8.4 Other patriotic symbols of unity; 9 Target 1: the home front; 9.1 Out of duty and solidarity; 9.2 To educate, inform.
000800898 5058_ $$a9.3 Persuading to invest9.4 Children and the principle of familiarity; 9.5 Women as weapons of persuasion; 9.6 Reciprocity. I am fi ghting for you!; 9.6.1 Reciprocity and the strategy of shame; 9.6.2 The veterans; 9.6.3 The intellectuals; 9.6.4 The Afro-Americans; 9.6.5 The immigrants; 10 Target 2: men to enlist; 10.1 Follow the example; 10.1.1 Follow the example of your ancestors; 10.1.2 Follow the example of your countrymen; 10.1.3 Follow the example of sportsmen; 10.1.4 Follow the example of your friends; 10.2 The propaganda of fear; 10.2.1 Denouncing the crimes of the enemy.
000800898 5058_ $$a10.2.2 Demonizing the enemy10.3 The principle of scarcity. Illustrating threats; 10.3.1 Democracy; 10.3.2 Liberty; 10.3.3 Honour and justice; 10.3.4 The family; Conclusion; List of images; Subject and author index.
000800898 506__ $$aAccess limited to authorized users
000800898 533__ $$aElectronic reproduction.$$bAnn Arbor, MI$$nAvailable via World Wide Web.
000800898 588__ $$aDescription based on online resource; title from digital title page (viewed on Oct. 30, 2017).
000800898 650_0 $$aWorld War, 1914-1918$$xPropaganda.
000800898 650_0 $$aWorld War, 1914-1918$$vPosters.
000800898 650_0 $$aWar posters$$xHistory$$y20th century.
000800898 650_0 $$aWorld War, 1914-1918$$xRecruitment, enlistment, etc.
000800898 650_0 $$aWorld War, 1914-1918$$xPublic opinion.
000800898 650_0 $$aCommunication in politics.
000800898 650_0 $$aPersuasion (Psychology)
000800898 7102_ $$aProQuest (Firm)
000800898 77608 $$iPrint version:$$z9781315231815$$z9781351866194
000800898 830_0 $$aRoutledge studies in modern European history.
000800898 852__ $$bebk
000800898 85640 $$3GOBI DDA$$uhttps://univsouthin.idm.oclc.org/login?url=http://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4941484$$zOnline Access
000800898 909CO $$ooai:library.usi.edu:800898$$pGLOBAL_SET
000800898 980__ $$aEBOOK
000800898 980__ $$aBIB
000800898 982__ $$aEbook
000800898 983__ $$aOnline