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Table of Contents
A progressive research program
Consumer action
Perceptual contingency-representation
Refining perceptual contingency-representation
The intentional consumer situation
Cognitive foundations of the intentional consumer situation
Behavior, action, agency.
Consumer action
Perceptual contingency-representation
Refining perceptual contingency-representation
The intentional consumer situation
Cognitive foundations of the intentional consumer situation
Behavior, action, agency.