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000801213 0247_ $$a10.1007/978-3-319-62938-4$$2doi
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000801213 1112_ $$aComputational Methods in Experimental Economics Conference$$d(2016 :$$cSzczecin, Poland)
000801213 24500 $$aNeuroeconomic and behavioral aspects of decision making :$$bproceedings of the 2016 Computational Methods in Experimental Economics (CMEE) Conference /$$cKesra Nermend, Małgorzata Łatuszyńska, editors.
000801213 264_1 $$aCham, Switzerland :$$bSpringer,$$c[2017]
000801213 264_4 $$c©2017
000801213 300__ $$a1 online resource.
000801213 336__ $$atext$$btxt$$2rdacontent
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000801213 4901_ $$aSpringer proceedings in business and economics
000801213 504__ $$aIncludes bibliographical references and index.
000801213 5050_ $$aPart I: Theoretical Basis of Decision-Making-Interdisciplinary Approach -- Chapter 1: Neurobiology of Decision Making – Methodology in Decision-Making Research. Neuroanatomical and Neurobiochemical Fundamentals -- Chapter 2: Psychological Determinants of Decision-Making -- Chapter 3: Emotions in Decision-Making -- Chapter 4: Application of Neuroscience in Management -- Chapter 5: Neuroeconomics – Genesis and Essence -- Chapter 6: Measuring Economic Propensities -- Chapter 7: Convolutional Representation in Brain Simulation to Store and analyze Information about the Surrounding Environment for the needs of decision-making -- Part II: Behavioral Aspects of Economic Decision Making -- Chapter 8: Identification of Heuristics in the Process of Decision-Making on Financial Markets -- Chapter 9: The Impact of Behavioural Factors on Decisions Made by Individual Investors on the Capital Markets -- Chapter 10: Efficiency of Investment with the Use of Fundamental Power Aspects -- Chapter 11: Investors Decisions in the Light of Exploitable Predictable Irrationality Effect on Warsaw Stock Exchange. The Case of UEFA EURO 2012 and 2016 -- Chapter 12: Behavioural Aspects of Performance Measurement Systems in Enterprises -- Chapter 13: The Impact of Behavioural Factors on the Decisive Usefulness of Accounting Information -- Chapter 14: The Selected Problems of Behavioural Accounting – the Issue of Intellectual Capital -- Chapter 15: The Impact of Information Usefulness of E-Commerce Services on Users Behaviors -- Chapter 16: System Dynamics Modeling in Behavioral Decision Making -- Chapter 17: Prediction of Decision Outcome via Observation of Brain Activity Signals During Decision Making Process -- Part III: Practical Issues – Case Studies -- Chapter 18: Validation of EEG as an Advertising Research Method – Relation between EEG Reaction Toward Advertising and Attitude Toward Advertised Issue (Related to Political and Ideological Beliefs) -- Chapter 19: Assessing Cerebral and Emotional Activity During the Purchase of Fruit and Vegetable Products in the Supermarkets -- Chapter 20: Using the Facereader Method to Detect Emotional Reaction to Controversial Advertising Referring to Sexuality and Homosexuality -- Chapter 21: The Implementation of Cognitive Neuroscience Techniques for Fatigue Evaluation in Participants of the Decision-Making Process -- Chapter 22: Cognitive Neuroscience Techniques in Examining the Effectiveness of Social Advertisements -- Chapter 23: Measuring the Impact of Intrusive Online Marketing Content on Consumer Choice with the Eye Tracking -- Chapter 24: Experimental Study of Color Contrast Influence in Internet Advertisements with Eye Tracker Usage -- Chapter 25: The Use of Experiment In Simulation of Debt of Local Government Units -- Chapter 26: Reflections on Research Process: Online Experiments on Allegro Platform.
000801213 506__ $$aAccess limited to authorized users.
000801213 520__ $$aThis proceedings volume presents the latest scientific research and trends in experimental economics, with particular focus on neuroeconomics. Derived from the 2016 Computational Methods in Experimental Economics (CMEE) conference held in Szczecin, Poland, this book features research and analysis of novel computational methods in neuroeconomics. Neuroeconomics is an interdisciplinary field that combines neuroscience, psychology and economics to build a comprehensive theory of decision making. At its core, neuroeconomics analyzes the decision-making process not only in terms of external conditions or psychological aspects, but also from the neuronal point of view by examining the cerebral conditions of decision making. The application of IT enhances the possibilities of conducting such analyses. Such studies are now performed by software that provides interaction among all the participants and possibilities to register their reactions more accurately. This book examines some of these applications and methods. Featuring contributions on both theory and application, this book is of interest to researchers, students, academics and professionals interested in experimental economics, neuroeconomics and behavioral economics.--$$cProvided by publisher.
000801213 650_0 $$aExperimental economics$$vCongresses.
000801213 650_0 $$aNeuroeconomics$$vCongresses.
000801213 650_0 $$aEconomics$$xExperiments$$xMethodology$$vCongresses.
000801213 7001_ $$aNermend, Kesra,$$eeditor.
000801213 7001_ $$aŁatuszyńska, Małgorzata,$$eeditor.
000801213 77608 $$iPrint version:$$z9783319629377$$z3319629379$$w(OCoLC)992747741
000801213 830_0 $$aSpringer proceedings in business and economics.
000801213 852__ $$bebk
000801213 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-62938-4$$zOnline Access$$91397441.1
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