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000802162 05000 $$aQR189.5.P36$$bG69 2018
000802162 08200 $$a616.9/11$$223
000802162 1001_ $$aGottlieb, S. D.$$q(Samantha D.),$$eauthor.
000802162 24510 $$aNot quite a cancer vaccine :$$bselling HPV and cervical cancer /$$cS.D. Gottlieb.
000802162 264_1 $$aNew Brunswick, New Jersey :$$bRutgers University Press,$$c[2018]
000802162 300__ $$avii, 200 pages ;$$c23 cm
000802162 336__ $$atext$$btxt$$2rdacontent
000802162 337__ $$aunmediated$$bn$$2rdamedia
000802162 338__ $$avolume$$bnc$$2rdacarrier
000802162 504__ $$aIncludes bibliographical references and index.
000802162 520__ $$a"In Not Quite a Cancer Vaccine, medical anthropologist S.D. Gottlieb explores how the vaccine Gardasil--developed against the most common sexually-transmitted infection, human papillomavirus (HPV)--was marketed primarily as a cervical cancer vaccine. Gardasil quickly became implicated in two pre-existing debates--about adolescent sexuality and pediatric vaccinations more generally. Prior to its market debut, Gardasil seemed to offer female empowerment, touting protection against HPV and its potential for cervical cancer. Gottlieb questions the marketing pitch's vaunted promise and asks why vaccine marketing unnecessarily gendered the vaccine's utility, undermining Gardasil's benefit for men and women alike. This book demonstrates why in the ten years since Gardasil's U.S. launch its low rates of public acceptance have their origins in the early days of the vaccine dissemination. Not Quite a Cancer Vaccine addresses the on-going expansion in U.S. healthcare of patients-as-consumers and the ubiquitous, and sometimes insidious, health marketing of large pharma"--$$cProvided by publisher.
000802162 650_0 $$aPapillomavirus vaccines.
000802162 650_0 $$aCervix uteri$$xCancer$$xPrevention.
000802162 77608 $$iOnline version:$$aGottlieb, S.D. (Samantha D.) author.$$tNot quite a cancer vaccine.$$dNew Brunswick : Rutgers University Press, [2018]$$z9780813587790$$w(DLC) 2017021033
000802162 85200 $$bgen$$hQR189.5.P36$$iG69$$i2018
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