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000802325 010__ $$z  2003011531
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000802325 08204 $$a659.1/01/9$$221
000802325 1001_ $$aO'Shaughnessy, John,$$d1927-
000802325 24510 $$aPersuasion in advertising/$$cJohn O'Shaughnessy and Nicholas Jackson O'Shaughnessy.
000802325 250__ $$a1st ed.
000802325 260__ $$aLondon ;$$aNew York :$$bRoutledge,$$c2004.
000802325 300__ $$axi, 220 p. :$$bill.
000802325 336__ $$atext$$2rdacontent
000802325 337__ $$acomputer$$2rdamedia
000802325 338__ $$aonline resource$$2rdacarrier
000802325 504__ $$aIncludes bibliographical references (p. 197-208) and index.
000802325 506__ $$aAccess limited to authorized users.
000802325 650_0 $$aAdvertising$$xPsychological aspects.
000802325 650_0 $$aPersuasion (Psychology)
000802325 655_0 $$aElectronic books
000802325 7001_ $$aO'Shaughnessy, Nicholas J.,$$d1954-
000802325 852__ $$bebk
000802325 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=200480$$zOnline Access
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