Persuasion in advertising/ John O'Shaughnessy and Nicholas Jackson O'Shaughnessy.
2004
HF5822 .O84 2004
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Title
Persuasion in advertising/ John O'Shaughnessy and Nicholas Jackson O'Shaughnessy.
Author
Edition
1st ed.
ISBN
0203299981
0415322243 (pbk.)
0415322235 (hardback)
0415322243 (pbk.)
0415322235 (hardback)
Publication Details
London ; New York : Routledge, 2004.
Language
English
Description
xi, 220 p. : ill.
Call Number
HF5822 .O84 2004
Dewey Decimal Classification
659.1/01/9
Bibliography, etc. Note
Includes bibliographical references (p. 197-208) and index.
Access Note
Access limited to authorized users.
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