TY - GEN AU - Scott, Linda M. AU - Batra, Rajeev. CN - BF367 CY - Mahwah, N.J. : DA - 2003. ID - 802433 KW - Imagery (Psychology) KW - Persuasion (Psychology) KW - Advertising LK - https://univsouthin.idm.oclc.org/login?url=http://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=335532 PB - Lawrence Erlbaum Associates, PP - Mahwah, N.J. : PY - 2003. T1 - Persuasive imagerya consumer response perspective / TI - Persuasive imagerya consumer response perspective / UR - https://univsouthin.idm.oclc.org/login?url=http://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=335532 ER -