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000802498 010__ $$z  2005031654
000802498 020__ $$z0754644138 (alk. paper)
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000802498 050_4 $$aHD9999.I492$$bR69 2006
000802498 08204 $$a025.04068/8$$222
000802498 1001_ $$aRowley, J. E.
000802498 24510 $$aInformation marketing/$$cJennifer Rowley.
000802498 250__ $$a2nd ed.
000802498 260__ $$aAldershot, England ;$$aBurlington, VT :$$bAshgate,$$cc2006.
000802498 300__ $$axvi, 228 p. :$$bill.
000802498 336__ $$atext$$2rdacontent
000802498 337__ $$acomputer$$2rdamedia
000802498 338__ $$aonline resource$$2rdacarrier
000802498 504__ $$aIncludes bibliographical references and index.
000802498 5050_ $$aMarketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning.
000802498 506__ $$aAccess limited to authorized users.
000802498 650_0 $$aInformation services$$xMarketing.
000802498 650_0 $$aInformation services industry.
000802498 655_0 $$aElectronic books
000802498 852__ $$bebk
000802498 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=429835$$zOnline Access
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000802498 980__ $$aBIB
000802498 980__ $$aEBOOK
000802498 982__ $$aEbook
000802498 983__ $$aOnline