@article{802711,
      author = {Wallace, Margot A.,},
      url = {http://library.usi.edu/record/802711},
      title = {Consumer research for museum marketers audience insights  money can't buy / [electronic resource] :},
      publisher = {AltaMira Press,},
      recid = {802711},
      pages = {vi, 179 p.},
      address = {Lanham, Md. :},
      year = {2010},
}