@article{802757,
      author = {Wesley, David T. A. and Barczak, Gloria.},
      url = {http://library.usi.edu/record/802757},
      title = {Innovation and marketing in the video game industry:  avoiding the performance trap /},
      publisher = {Gower,},
      recid = {802757},
      pages = {xiv, 262 p.},
      address = {Farnham [Surrey, England] :},
      year = {2010},
}