TY - GEN T1 - Innovation and marketing in the video game industry:avoiding the performance trap / DA - c2010. CY - Farnham [Surrey, England] : AU - Wesley, David T. A. AU - Barczak, Gloria. CN - HD9993.E452 PB - Gower, PP - Farnham [Surrey, England] : PY - c2010. ID - 802757 KW - Video games industry. KW - Video games SN - 9780566091681 (electronic bk.) TI - Innovation and marketing in the video game industry:avoiding the performance trap / LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=529663 UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=529663 ER -