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000802757 010__ $$z  2009052395
000802757 020__ $$z9780566091674 (hbk. : alk. paper)
000802757 020__ $$a9780566091681 (electronic bk.)
000802757 035__ $$a(MiAaPQ)EBC529663
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000802757 050_4 $$aHD9993.E452$$bW47 2010
000802757 08204 $$a794.8068/8$$222
000802757 1001_ $$aWesley, David T. A.
000802757 24510 $$aInnovation and marketing in the video game industry:$$bavoiding the performance trap /$$cDavid Wesley and Gloria Barczak.
000802757 260__ $$aFarnham [Surrey, England] :$$bGower,$$cc2010.
000802757 300__ $$axiv, 262 p.
000802757 336__ $$atext$$2rdacontent
000802757 337__ $$acomputer$$2rdamedia
000802757 338__ $$aonline resource$$2rdacarrier
000802757 504__ $$aIncludes bibliographical references and index.
000802757 506__ $$aAccess limited to authorized users.
000802757 650_0 $$aVideo games industry.
000802757 650_0 $$aVideo games$$xMarketing.
000802757 655_0 $$aElectronic books
000802757 7001_ $$aBarczak, Gloria.
000802757 852__ $$bebk
000802757 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=529663$$zOnline Access
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000802757 980__ $$aBIB
000802757 980__ $$aEBOOK
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000802757 983__ $$aOnline