Innovation and marketing in the video game industry: avoiding the performance trap / David Wesley and Gloria Barczak.
2010
HD9993.E452 W47 2010
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Details
Title
Innovation and marketing in the video game industry: avoiding the performance trap / David Wesley and Gloria Barczak.
Author
ISBN
9780566091674 (hbk. : alk. paper)
9780566091681 (electronic bk.)
9780566091681 (electronic bk.)
Publication Details
Farnham [Surrey, England] : Gower, c2010.
Language
English
Description
xiv, 262 p.
Call Number
HD9993.E452 W47 2010
Dewey Decimal Classification
794.8068/8
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
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