@article{802920,
      note = {Includes index.},
      author = {Burke, Ronald J. and Martin, Graeme. and Cooper, Cary L.},
      url = {http://library.usi.edu/record/802920},
      title = {Corporate reputation: managing opportunities and threats  /},
      publisher = {Gower,},
      recid = {802920},
      pages = {xvi, 338 p. :},
      address = {Farnham, England ;},
      year = {2011},
}