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000802920 010__ $$z  2010038060
000802920 020__ $$z9780566092053 (hardback : alk. paper)
000802920 020__ $$a9781409423270 (electronic bk.)
000802920 035__ $$a(MiAaPQ)EBC679215
000802920 035__ $$a(Au-PeEL)EBL679215
000802920 035__ $$a(CaPaEBR)ebr10460648
000802920 035__ $$a(CaONFJC)MIL922786
000802920 035__ $$a(OCoLC)721194067
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000802920 050_4 $$aHD59.2$$b.C685 2011
000802920 08204 $$a659.2$$222
000802920 24500 $$aCorporate reputation:$$bmanaging opportunities and threats /$$cedited by Ronald J. Burke, Graeme Martin and Cary L. Cooper.
000802920 260__ $$aFarnham, England ;$$aBurlington, Vt. :$$bGower,$$cc2011.
000802920 300__ $$axvi, 338 p. :$$bill.
000802920 336__ $$atext$$2rdacontent
000802920 337__ $$acomputer$$2rdamedia
000802920 338__ $$aonline resource$$2rdacarrier
000802920 500__ $$aIncludes index.
000802920 5050_ $$aCorporate reputations : development, maintenance, change and repair / Ronald J. Burke -- The meaning and measurement of corporate reputation / Gary Davies -- Measuring the impact of corporate reputation on stakeholder behavior / Manfred Schwaiger ... [et al.] -- Reputation and corporate social responsibility : a global view / Philip H. Mirvis -- Organizational identity, corporate social performance and corporate reputation : their roles in creating organizational attractiveness / Kristin B. Backhaus -- Employer branding, the psychological contract and the delicate act of expectation management and keeping promises / Kerry Grigg -- Managing corporate reputations, strategic human resource management (SHRM) and negative capabilities / Graeme Martin, Paul Gollan and Kerry Grigg -- From applause to notoriety : organizational reputation and corporate governance / Charles McMillan -- The role of the CEO and leadership branding-credibility not celebrity / Julie Hodges -- The role of the news media in corporate reputation management / Craig E. Carroll -- The impact of Web 2.0 and Enterprise 2.0 on corporate reputation : benefits, problems and prospects / Martin Reddington and Helen Francis -- Re-creating reputation through authentic interaction : using social media to connect with individual stakeholders / C.V. Harquail -- Corporate governance and corporate reputation : a disaster story / Thomas Clarke -- Corporate rebranding / Dale Miller and Bill Merrilees -- Repairing damages to reputations : a relational and behavioral perspective / Moonweon Rhee and Robin J. Hadwick.
000802920 506__ $$aAccess limited to authorized users.
000802920 650_0 $$aCorporate image.
000802920 650_0 $$aBrand name products$$xManagement.
000802920 650_0 $$aCorporations$$xPublic relations.
000802920 650_0 $$aOrganizational effectiveness.
000802920 650_0 $$aPerformance$$xManagement.
000802920 655_0 $$aElectronic books
000802920 7001_ $$aBurke, Ronald J.
000802920 7001_ $$aMartin, Graeme.
000802920 7001_ $$aCooper, Cary L.
000802920 852__ $$bebk
000802920 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=679215$$zOnline Access
000802920 909CO $$ooai:library.usi.edu:802920$$pGLOBAL_SET
000802920 980__ $$aBIB
000802920 980__ $$aEBOOK
000802920 982__ $$aEbook
000802920 983__ $$aOnline