Linked e-resources
Details
Table of Contents
List of figures
List of tables
Acknowledgement
Preface
Introduction and definition
"Obstructive marketing" : origins
"Obstructive marketing" challenges
Context
Risk and dependency
Asymmetric warfare
The effect of the capital markets and sovereign wealth funds
"Obstructive marketing" and asymmetric warfare : asymmetric obstructive marketing
Protecting against "obstructive marketing"
Summary
The future
Appendix a
Bibliography
Index.
List of tables
Acknowledgement
Preface
Introduction and definition
"Obstructive marketing" : origins
"Obstructive marketing" challenges
Context
Risk and dependency
Asymmetric warfare
The effect of the capital markets and sovereign wealth funds
"Obstructive marketing" and asymmetric warfare : asymmetric obstructive marketing
Protecting against "obstructive marketing"
Summary
The future
Appendix a
Bibliography
Index.