TY - GEN T1 - Monetizing innovation :how smart companies design the product around the price / AU - Ramanujam, Madhavan, AU - Tacke, Georg, CN - HF5415.153 N1 - Includes index. ID - 805064 KW - New products KW - Pricing. SN - 9781119240877 TI - Monetizing innovation :how smart companies design the product around the price / LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4519006 UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4519006 ER -