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Reset : business and society in the new social landscape / James Rubin and Barie Carmichael.

Rubin, James R., 1968- author.; Carmichael, Barie, author.; EBSCOhost
2018
HD58.8 .R825 2018
Available Online
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Title
Reset : business and society in the new social landscape / James Rubin and Barie Carmichael.
Author
Rubin, James R., 1968- author.
ISBN
9780231545907 (electronic book)
0231545908 (electronic book)
9780231178242
Published
New York : Columbia University Press, [2018]
Language
English
Description
1 online resource (xv, 254 pages)
Call Number
HD58.8 .R825 2018
Dewey Decimal Classification
658.4/062
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ipswich, MA Available via World Wide Web.
Source of Description
Description based on online resource; title from digital title page (viewed on January 09, 2018).
Added Author
Carmichael, Barie, author.
Added Corporate Author
EBSCOhost
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Introduction
The business trust/expectations gap
Closing the gap in the new social landscape
Inherent negatives : managing risk and reputation
Corporate character
The new corporate branding
Reputation lost and found
Resetting the sweet spot
Index.

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