TY  - GEN
AU  - Martínez-López, Francisco J.
AU  - Gázquez-Abad, Juan Carlos.
AU  - Gijsbrecht, Els.
CN  - HD69.B7
ID  - 806527
KW  - Branding (Marketing)
LK  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-39946-1
SN  - 9783319399461
SN  - 3319399462
T1  - Advances in National Brand and Private Label Marketing :Third International Conference, 2016.
TI  - Advances in National Brand and Private Label Marketing :Third International Conference, 2016.
UR  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-39946-1
ER  -