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Preface; Contents; Personalized Medicine: The Path to New Medicine; 1 Introduction; 2 Definition and Elements of Personalized Medicine; 3 Difference Between Traditional and Personalized Medicine; 4 What Personalized Medicine Has to Offer?; 5 Influence of Personalized Medicine on Participants; 6 Technological and Infrastructural Presumptions; 7 The Impact of Personalized Medicine and Implementation; 8 Personalized Preventive Medicine and Diet; 9 Studies Indispensable for the Development of Personalized Medicine; 10 Timeline for the Development and Implementation of Personalized Medicine

7 Regulation at the EU Level8 Issues Surrounding the Legal Nature in the Implementation of Personalized Medicine: The Regulatory Framework in the United S...; 8.1 Regulatory Framework in the United States; 8.1.1 Genetic Privacy and Nondiscrimination; 8.1.2 Further Development of Regulatory Framework for the Pharmaceutical and Diagnostic Industry; 9 Conclusion; References; Embryonic Stem Cell Patents and Personalized Medicine in the European Union; 1 Introduction; 2 The Basic Science of Embryonic Stem Cells and Their Potential in Medicine

3 The Legality of Embryonic Stem Cell Research in the EU4 Embryonic Stem Cell Patents in the EU; 4.1 Legal Analysis of the Relevant Provisions of the Directive on Patents in Biotechnology; 4.1.1 Human Body and Its Elements; 4.1.2 Processes for Cloning Human Beings and Uses of Human Embryos for Industrial and Commercial Purposes; 4.2 Decisions of the CJEU Regarding the Interpretation of Article 6 of the Directive; 4.2.1 CJEU Decision in Oliver Brüstle; 4.2.2 CJEU Decision in International Stem Cell Corporation; 5 Conclusion; References; Personalised Medicine and Public Health; 1 Introduction

2 Personalised Medicine in Public Health3 Personalised Medicine vs. Public Health; 4 Personalised Medicine and Public Health; 4.1 Redefining the Definition; 4.2 Medical Data; 4.3 New Taxonomy of Health and Disease; 4.4 Health Literacy; 4.5 A Glimpse into the Future of Public Health: From Proactive P4 Medicine to Personalised Preventive Medicine; 5 Conclusion; References; Personalized Medicine and Technology Transfer; 1 Introduction; 2 Technology Transfer Concept in the Personalized Medicine Approach; 3 Role of Marketing in Personalized Medicine Concept

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