Perspectives on consumer choice : from behavior to action, from action to agency / Gordon R. Foxall.

Unlimited

Authorized users

Can lend chapters, not whole ebooks

Perspectives on consumer choice : from behavior to action, from action to agency / Gordon R. Foxall.

9781137501219
1137501219
9781137501196
1137501197

London : Palgrave Macmillan UK : Imprint : Palgrave Macmillan, 2016.

English

1 online resource (xi, 326 pages) : illustrations.

10.1057/978-1-137-50121-9 doi

HF5410-5417.5

658.8

Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today's consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification. Perspectives on Consumer Choice is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms. Employing a reasoned approach to understanding consumption, this book builds upon theoretical and empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research.

Includes bibliographical references and index.

Access limited to authorized users.

text file PDF

Print version: 9781137501196

Online Resources > Ebooks
All Resources