@article{806622,
      author = {Nalbantis, Georgios. and Pawlowski, Tim.},
      url = {http://library.usi.edu/record/806622},
      title = {The Demand for International Football Telecasts in the  United States.},
      publisher = {Springer International Publishing,},
      abstract = {This book provides a comprehensive overview and economic  analysis of US consumer demand for televised football  (soccer). Accounting for transnational demand, research is  focused on the US consumers demand for the English Premier  League, Spanish La Liga, Italian Serie A, German  Bundesliga, French Ligue 1 and the UEFA Champions League,  which represent the most popular and marketable football  competitions worldwide, and have recently sealed lucrative  media rights contracts in many large markets, including the  US. The study also takes account of North American Major  League Soccer (MLS) in order to provide a more  comprehensive overview of the country's football market and  to allow for direct comparisons with the aforementioned  European competitions. These findings offer valuable  insights for US broadcasters, European league organizers  and managers to adjust existing strategies and/or develop  new strategies in conquering the US football market.  Georgios Nalbantis is Research Assistant in the Department  for Sport Economics, Sport Management and Media Research,  at the University of Tübingen, Germany. His research  interests include the economics of league competitions as  well as the econometric analysis of sports demand and  regulations of sport systems. He was supported by the João  Havelange Research Scholarship of FIFA / CIES and has  co-authored papers that have appeared in Applied Economics  and Journal of Sports Economics. Tim Pawlowski is Professor  for Sport Economics (Chair in Sport Economics, Sport  Management and Media Research) at the University of  Tübingen, Germany. His research is focused on the  economics of league competitions and the econometric  analysis of sports demand, as well as the financing of  sport systems; and was supported with research grants from  the German Research Foundation (DFG), UEFA and FIFA. He is  one of the founding members of the European Sport Economics  Association (ESEA), has published widely across  international journals and was principal investigator in  research projects (amongst others) for the Federal Ministry  of Finance in Germany and Major League Soccer (MLS).},
      doi = {https://doi.org/10.1007/978-3-319-48075-6},
      recid = {806622},
      pages = {1 online resource (213 pages).},
      address = {Cham :},
      year = {2016},
}