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1. Introduction
2. Current paradigm: neoclassical investment theory
3. Behavioural biases in investor decisions
4. Uncertainty in investor wealth
5. Building investment theory using the structure-conduct-performance (SCP) paradigm
6. Structure of equity prices
7. The mutual fund industry: structure and conduct
8. Fund managers' conduct: the story of how they invest
9. Performance of mutual funds
10. Piecing together the jigsaw: applied investment theory
11. Real world application of applied investment theory.

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