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000806702 24500 $$aNorth American perspectives on the development of public relations :$$bother voices /$$cTom Watson, editor.
000806702 264_1 $$aLondon :$$bPalgrave Macmillan,$$c[2017]
000806702 300__ $$a1 online resource.
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000806702 4901_ $$aNational Perspectives on the Development of Public Relations
000806702 5050_ $$aIntroduction (Tom Watson) -- Chapter 1 United States -- antecedents and proto-PR (Cayce Myers) -- Chapter 2 United States -- development and expansion of public relations (Margot Opdycke Lamme, Karen Miller Russell, Denise Hill and Shelley Spector) -- Chapter 3 Canada -- development and expansion of public relations (Amy Thurlow) -- Chapter 4 Public relations education and the development of professionalization in Canada and the United States (Donald K. Wright and Terence (Terry) Flynn) -- Chapter 5 Government public relations in Canada and the United States (Mordecai Lee, Fraser Likely and Jean Valin) -- Chapter 6 Entertainment publicity and public relations (Donn J. Tilson) -- Chapter 7 Political communications and lobbying in the United States (Edward J. Downes, Dustin Supa and Esther Austin) -- Chapter 8 The historiography of North American public relations (Karla K. Gower).
000806702 506__ $$aAccess limited to authorized users.
000806702 520__ $$aThis is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework.. The series features seven books, six of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean, (Book 5) Western Europe, and this volume, (Book 7) North America. The sixth volume featured five essays on new and revised historiographic and theoretical approaches. Written by leading public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted using new archival sources and other historiographical approaches. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR's history. Tom Watson is Emeritus Professor in the Faculty of Media & Communication at Bournemouth University. He is the founder of the International History of Public Relations Conference. Tom researches public relations history, as well as practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.
000806702 588__ $$aDescription based on online resource; title from digital title page (viewed on December 30, 2016).
000806702 650_0 $$aPublic relations$$zUnited States$$xHistory.
000806702 7001_ $$aWatson, Tom,$$d1950-$$eeditor.
000806702 77608 $$iPrint version:$$aWatson, Tom$$tNorth American Perspectives on the Development of Public Relations : Other Voices$$dLondon : Palgrave Macmillan UK,c2016$$z9781349950430
000806702 830_0 $$aNational perspectives on the development of public relations.
000806702 852__ $$bebk
000806702 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1057/978-1-349-95044-7$$zOnline Access$$91397441.1
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