Applying Knowledge of Brain Functionality Without Neuroscience Tools: The Approach; 1 Introduction; References; 2 Knowledge Production in Cognitive Neuroscience: Tests of Association, Necessity, and Sufficiency; References; 3 Applying Knowledge of Brain Functionality Without Neuroscience Tools: Three Example Studies and Abstraction of the Underlying Logic; 3.1 The Cyr et al. (2009) Study; 3.2 The Pavlou and Dimoka (2006) Study; 3.3 The Qiu and Benbasat (2005) Study; 3.4 Formalizing the Logic Behind Our Argumentation; References; 4 Notes on the Application of the Approach; References.

5 ConclusionAcknowledgments; References; Appendix; 6 Appendix A: Review of Empirical NeuroIS Literature; References; 7 Appendix B: Major Statements in the NeuroIS Literature on the Importance of Cognitive Neuroscience Knowledge Acquisition; References; 8 Appendix C: Conceptual Description of Basic Brain Functioning from a Cognitive Neuroscience Perspective; References; 9 Appendix D: Description of Background Information on Online Trust; D.1 Why Did We Select Trust as an Example Topic?; D.2 Structure of an Online Trust Situation; D.3 A Conceptual Framework for Trust in Online Environments.

D.4 Four Major Sub-processes of TrustD. 5 Reward; D.6 Uncertainty; D.7 Mentalizing; D.8 Learning; D.9 Summary; References.