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Foreword; Preface; Acknowledgements; Contents; 1 History and Background: The Development of the Academy and Industry; Abstract; 1.1 Introduction; 1.2 The Bayh-Dole Act; 1.3 Silicon Valley, USA; 1.4 Fraunhofer, Germany; 1.5 Historical Developments in the UK on Collaboration Between the Academy and Industry; 1.5.1 Alvey Programme for Research and Development in Information Technology; 1.5.2 Lambert Review of Industrial Collaboration; 1.5.3 Further Reviews of Academy-Industry Collaborations in the UK; 1.6 Dual Funding in the UK; 1.7 Knowledge Exchange in the UK; 1.8 Apprenticeships in the UK.

1.9 Lessons Learned1.10 Conclusions; References; 2 Models of Interaction Between the Academy and Industry; Abstract; 2.1 Introduction; 2.2 Modes of Interaction Between the Academy and Industry; 2.2.1 Consultancy; 2.2.2 Collaborative Research and Development; 2.2.3 Contract or Sub-contract; 2.2.4 Personnel Exchange; 2.2.5 Spin-off Companies; 2.2.6 Licensing; 2.3 Evaluation of the Pros and Cons of the Different Approaches; 2.4 Challenges, Cultural and Social Issues Between the Academy and Industry; 2.4.1 Timescale; 2.4.2 Reward Model; 2.4.3 Value of Applied Research.

2.4.4 Technology Transfer Culture2.4.5 Communication and Values; 2.4.6 Differences Across Discipline Areas; 2.4.7 Economic Impact; 2.4.8 Diversification of Academic Mission; 2.4.9 Intellectual Property Agreements; 2.5 Lessons Learned; 2.6 Conclusions; References; 3 Technology Transfer for the Creative Industries and Wider Industrial Applications; Abstract; 3.1 Introduction; 3.2 Challenges and Opportunities; 3.3 Properties of Creative Industries; 3.4 Wider Industrial Applications; 3.5 Interdisciplinary Collaboration; 3.6 Lessons Learned; 3.7 Conclusions; References.

4 The Entrepreneurial Academician and the Collaborating IndustrialistAbstract; 4.1 Introduction; 4.2 The Challenge for the Academician; 4.3 The Integration of Entrepreneurship and Industrial Development; 4.4 Deutsche Telekom Laboratories; 4.5 Thresholds for Successful Collaborations; 4.6 Parameters of Academy-Industry Collaboration; 4.7 Lessons Learned; 4.8 Conclusions; References; 5 Case Study: Shared Virtual and Augmented Environments for Creative Applications; Abstract; 5.1 Inspiration; 5.2 Technology; 5.3 Prediction; 5.4 Evolution; 5.5 Maturity; 5.6 Back to Reality; 5.7 Lessons Learned.

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