TY  - GEN
N2  - This book reflects the current thinking and research on how consumers' perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.
DO  - 10.1007/978-3-319-50530-5
DO  - doi
AB  - This book reflects the current thinking and research on how consumers' perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.
T1  - Consumer perception of product risks and benefits /
DA  - ©2017.
CY  - Cham, Switzerland :
AU  - Emilien, Gerard.
AU  - Weitkunat, Rolf.
AU  - Lüdicke, Frank.
CN  - TS175
PB  - Springer,
PP  - Cham, Switzerland :
PY  - ©2017.
N1  - Epidemiological Product Assessment.
ID  - 806915
KW  - Product safety.
KW  - Consumer goods.
KW  - Risk perception.
KW  - Consumer behavior.
SN  - 9783319505305
SN  - 3319505300
TI  - Consumer perception of product risks and benefits /
LK  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-50530-5
UR  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-50530-5
ER  -