@article{806940,
      note = {"The European communication monitor."},
      author = {Tench, Ralph, and Verčič, Dejan, and Zerfass, Ansgar,  and Moreno, Ángeles, and Verhoeven, Piet,},
      url = {http://library.usi.edu/record/806940},
      title = {Communication excellence : how to develop, manage and lead  exceptional communications /},
      abstract = {'This powerful, practical and highly relevant book is a  must read for both communication scholars and  practitioners.' --Harold Burson, Professor of Public  Relations, College of Communication, Boston University, USA  'This book provides a compelling case that effective  communication for an organization is as much about the  outside-in as the inside-out perspective.' --Maximilian  Schoeberl, Executive Vice President & Director Corporate  Affairs, BMW Group, Munich, Germany 'This is a powerhouse  book of inspiring frameworks, empirical insights and useful  case studies that simply work.' --Xianhong Chen, President,  Public Relations Society of China & Professor, Huazong  University of Science and Technology, China Exploring the  implications of 10 years of data from more than 21,000  communication professionals across Europe, combined with  case studies and interviews with chief communication  officers from top European companies and organisations,  this book provides an insight into how to build, develop  and lead excellent communication. Communication Excellence  presents a culmination of research and best practice  models, covering strategic communication, the impact on  reputation, crisis, mediatisation, organisational culture,  new digital, social and mobile media as well as the  development of professionalization. Providing clear  guidance on the difference between normal and excellent  communications departments, the book shows readers how  communication can effectively influence and support the  organisation and positively fit within the business  strategy of today's global and changing markets.},
      doi = {https://doi.org/10.1007/978-3-319-48860-8},
      recid = {806940},
      pages = {1 online resource.},
}