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000806940 019__ $$a984848291$$a993449846$$a1005824377$$a1011902839
000806940 020__ $$a9783319488608$$q(electronic book)
000806940 020__ $$a3319488600$$q(electronic book)
000806940 020__ $$a3319488597
000806940 020__ $$a9783319488592
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000806940 0247_ $$a10.1007/978-3-319-48860-8$$2doi
000806940 035__ $$aSP(OCoLC)ocn980874906
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000806940 049__ $$aISEA
000806940 050_4 $$aP90
000806940 08204 $$a302.2$$223
000806940 1001_ $$aTench, Ralph,$$eauthor.
000806940 24510 $$aCommunication excellence :$$bhow to develop, manage and lead exceptional communications /$$cRalph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven.
000806940 264_1 $$aCham, Switzerland :$$bPalgrave Macmillan,$$c[2017]
000806940 300__ $$a1 online resource.
000806940 336__ $$atext$$btxt$$2rdacontent
000806940 337__ $$acomputer$$bc$$2rdamedia
000806940 338__ $$aonline resource$$bcr$$2rdacarrier
000806940 347__ $$atext file$$bPDF$$2rda
000806940 4900_ $$aEuropean Communication Monitor
000806940 500__ $$a"The European communication monitor."
000806940 504__ $$aIncludes bibliographical references and index.
000806940 5050_ $$aIntroduction -- Part I: Connected Organisations -- Commandment 1: Globalised -- Commandment 2: Mediatised -- Commandment 3: Reflective -- Part II: Influential Departments -- Commandment 4: Embedded -- Commandment 5: Datafied -- Commandment 6: Strategised -- Part III: Ambitious Professionals -- Commandment 7: Sagacious -- Commandment 8: Linked -- Commandment 9: Solid -- The Future Of Excellent Communication: From A Soft To A Hard Discipline -- About the European Communication Monitor And Its Methodology -- References.
000806940 506__ $$aAccess limited to authorized users.
000806940 520__ $$a'This powerful, practical and highly relevant book is a must read for both communication scholars and practitioners.' --Harold Burson, Professor of Public Relations, College of Communication, Boston University, USA 'This book provides a compelling case that effective communication for an organization is as much about the outside-in as the inside-out perspective.' --Maximilian Schoeberl, Executive Vice President & Director Corporate Affairs, BMW Group, Munich, Germany 'This is a powerhouse book of inspiring frameworks, empirical insights and useful case studies that simply work.' --Xianhong Chen, President, Public Relations Society of China & Professor, Huazong University of Science and Technology, China Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with chief communication officers from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. Communication Excellence presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalization. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today's global and changing markets.
000806940 588__ $$aOnline resource; title from PDF title page (viewed April 05, 2017).
000806940 650_0 $$aCommunication.
000806940 650_0 $$aBusiness communication.
000806940 7001_ $$aVerčič, Dejan,$$eauthor.
000806940 7001_ $$aZerfass, Ansgar,$$d1965-$$eauthor.
000806940 7001_ $$aMoreno, Ángeles,$$eauthor.
000806940 7001_ $$aVerhoeven, Piet,$$eauthor.
000806940 77608 $$iPrint version:$$z9783319488592
000806940 852__ $$bebk
000806940 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-48860-8$$zOnline Access$$91397441.1
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000806940 980__ $$aBIB
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000806940 983__ $$aOnline
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