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Part I: International Trade: Perspectives on Politics and Place
Chapter 1. Protecting Geographical-Origin-Brands Abroad: The Geneva Act of the Lisbon Agreement (Matthijs Geuze)
Chapter 2. The Geneva Act of the Lisbon Agreement: Controversial Negotiations and Controversial Results (Daniel J. Gervais)
Chapter 3. The Global Struggle Between Europe and United States Over Geographical Indications in South Korea And in the TPP Economies (Bernard O’connor)
Chapter 4. The Aroma of Opportunity: The Potential of Wine Geographical Indications in the Australia-India Comprehensive Economic Cooperation Agreement (Susanne Taylor)
Part II: Old and New World, Development Perspectives
Chapter 6. Mitigating ‘One-Size-Fits-All’ Approaches to Australian Agriculture: Is There a Case to be Made for Geographical Indications? (Jen Cleary)
Chapter 7. Protecting Appellations of Origin: One Hundred Years of Efforts and Debates (Genevieve Teil)
Chapter 8. From Geographical Indications to Collective Place Branding in France and Morocco (Mechthild Donner)
Chapter 9. GI Blues: Geographical Indications and Wine in New Zealand (John Overton)
Chapter 10. Do Geographical Indications for Handicrafts Deserve a Special Regime? Insight from Worldwide Law and Practice (Delphine Marie-Vivien)
Chapter 11. Old World Case Study: The Role of Protected Geographical Indications to Foster Rural Development Dynamics: The Case of Sorana Bean PGI (Giovanni Belletti)
Chapter 12. New World Case Study: King Island
Living the Place Brand (Jennifer Thorn).

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