@article{806954,
      author = {Meier, Andreas, and Portmann, Edy, and Stoffel, Kilian,  and Terán Tamayo, Luis Fernando,},
      url = {http://library.usi.edu/record/806954},
      title = {The application of Fuzzy logic for managerial decision  making processes : latest research and case studies /},
      abstract = {This book addresses the latest research and applications  of fuzzy management methods for business decisions. It  showcases a broad set of applications and discusses topics  such as measures for the quality of analytics outcomes in  big data environments; how fuzzy management methods support  the inclusion of human thinking and human behavior in  decision making processes; how to generate better results  with fuzzy management methods in cases of imprecise  information; new personalization concepts enabled by fuzzy  logic for the offering of customized products and services  especially in the electronic market; and lastly the  application of fuzzy analysis for executives using natural  rather than computer language. The combination of research  papers and case studies makes it a valuable resource both  for researchers and practitioners in the digital economy.},
      doi = {https://doi.org/10.1007/978-3-319-54048-1},
      recid = {806954},
      pages = {1 online resource :},
}