TY  - GEN
N2  - This book addresses the latest research and applications of fuzzy management methods for business decisions. It showcases a broad set of applications and discusses topics such as measures for the quality of analytics outcomes in big data environments; how fuzzy management methods support the inclusion of human thinking and human behavior in decision making processes; how to generate better results with fuzzy management methods in cases of imprecise information; new personalization concepts enabled by fuzzy logic for the offering of customized products and services especially in the electronic market; and lastly the application of fuzzy analysis for executives using natural rather than computer language. The combination of research papers and case studies makes it a valuable resource both for researchers and practitioners in the digital economy.
DO  - 10.1007/978-3-319-54048-1
DO  - doi
AB  - This book addresses the latest research and applications of fuzzy management methods for business decisions. It showcases a broad set of applications and discusses topics such as measures for the quality of analytics outcomes in big data environments; how fuzzy management methods support the inclusion of human thinking and human behavior in decision making processes; how to generate better results with fuzzy management methods in cases of imprecise information; new personalization concepts enabled by fuzzy logic for the offering of customized products and services especially in the electronic market; and lastly the application of fuzzy analysis for executives using natural rather than computer language. The combination of research papers and case studies makes it a valuable resource both for researchers and practitioners in the digital economy.
T1  - The application of Fuzzy logic for managerial decision making processes :latest research and case studies /
AU  - Meier, Andreas,
AU  - Portmann, Edy,
AU  - Stoffel, Kilian,
AU  - Terán Tamayo, Luis Fernando,
CN  - HD30.25
ID  - 806954
KW  - Management
KW  - Decision making
KW  - Fuzzy logic.
SN  - 9783319540481
SN  - 3319540483
TI  - The application of Fuzzy logic for managerial decision making processes :latest research and case studies /
LK  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-54048-1
UR  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-54048-1
ER  -