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000807061 0247_ $$a10.1007/978-3-319-51008-8$$2doi
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000807061 24500 $$aValue-oriented media management :$$bdecision making between profit and responsibility /$$cedited by Klaus-Dieter Altmeppen, C. Ann Hollifield, Joost van Loon.
000807061 264_1 $$aCham, Switzerland :$$bSpringer,$$c[2017]
000807061 264_4 $$c©2017
000807061 300__ $$a1 online resource.
000807061 336__ $$atext$$btxt$$2rdacontent
000807061 337__ $$acomputer$$bc$$2rdamedia
000807061 338__ $$aonline resource$$bcr$$2rdacarrier
000807061 347__ $$atext file$$bPDF$$2rda
000807061 4901_ $$aMedia business and innovation
000807061 504__ $$aIncludes bibliographical references.
000807061 5050_ $$aTheories, Concepts and Findings in Value-Oriented Media Management -- Cultures and Organizations: Structures, Actions and Values in Media Companies -- Corporate Governance and Corporate Social Responsibility: The Role of Management and Leadership for Value Orientation and Implementation -- Trust, Branding, Digitalization: Value Drivers.
000807061 506__ $$aAccess limited to authorized users.
000807061 520__ $$aIn the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers' decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.
000807061 588__ $$aOnline resource, title from PDF title page (viewed May 28, 2017).
000807061 650_0 $$aMass media$$xManagement.
000807061 7001_ $$aAltmeppen, Klaus-Dieter,$$eeditor.
000807061 7001_ $$aHollifield, C. Ann,$$eeditor.
000807061 7001_ $$aLoon, Joost van,$$eeditor.
000807061 77608 $$iPrint version:$$z9783319510064
000807061 830_0 $$aMedia business and innovation.
000807061 852__ $$bebk
000807061 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-51008-8$$zOnline Access$$91397441.1
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000807061 980__ $$aBIB
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