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Introduction to Electronic Commerce and Social Commerce / by Efraim Turban, Judy Whiteside, David King, Jon Outland.

Turban, Efraim, author.; Whiteside, Judy, author.; King, David, author.; Outland, Jonathan, author.
2017
HF5548.32 .T86 2017
Available Online
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Details

Title
Introduction to Electronic Commerce and Social Commerce / by Efraim Turban, Judy Whiteside, David King, Jon Outland.
Author
Turban, Efraim, author.
Edition
4th edition.
ISBN
9783319500911
3319500910
3319500902
9783319500904
DOI
https://doi.org/10.1007/978-3-319-50091-1
Published
Cham : Springer International Publishing, 2017.
Language
English
Description
1 online resource.
Item Number
10.1007/978-3-319-50091-1 doi
Call Number
HF5548.32 .T86 2017
Dewey Decimal Classification
658.872
Summary
This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor's Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Digital File Characteristics
text file PDF
Source of Description
Description based on print version record.
Added Author
Whiteside, Judy, author.
King, David, author.
Outland, Jonathan, author.
Series
Springer texts in business and economics.
Available in Other Form
Introduction to electronic commerce and social commerce.
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
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Chapter 1. Overview of Electronic Commerce
Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools
Chapter 3. Retailing in Electronic Commerce: Products and Services
Chapter 4. Business-to-Business E-Commerce
Chapter 5. Innovative EC Systems: From E-Government to E-Learning, Knowledge Management, E-Health, and C2C Commerce
Chapter 6. Mobile Commerce and the Internet of Things
Chapter 7. Social Commerce: Foundations, Social Marketing, and Advertising
Chapter 8. Social Enterprise and Other Social Commerce Topics
Chapter 9. Marketing and Advertising in E-Commerce
Chapter 10. E-Commerce Security and Fraud Issues and Protections
Chapter 11. Electronic Commerce Payment Systems and Order Fulfillment
Chapter 12. Implementation Issues: From Globalization to Justification, Privacy, and Regulation.

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