The Timeless Principles of Successful Business Strategy : Corporate Sustainability as the New Driving Force / by Eric Viardot.
Viardot, Eric, author.
2017
HD28-70
Available Online

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Title The Timeless Principles of Successful Business Strategy : Corporate Sustainability as the New Driving Force / by Eric Viardot.
Author Viardot, Eric, author.
Edition 2nd ed. 2017.
ISBN 9783662544891
366254489X
9783662544884
DOI https://doi.org/10.1007/978-3-662-54489-1
Published Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint : Springer, 2017.
Language English
Description 1 online resource (ix, 114 pages)
Item Number 10.1007/978-3-662-54489-1 doi
Call Number HD28-70
Dewey Decimal Classification 658.4092
Summary While it is possible for a company achieve short-term profit, it is much more difficult to sustain corporate success over time. This book is intended for those who run, or want to run, a business whatever its size or activity, with the objective of making it sustainable so that it will be a legacy for future generations. Indeed, the real purpose of corporate strategy is not only to make quick profits, but more importantly to create an organization that will endure. There is much to learn from the experience of established firms that have existed for a hundred years or more. They provide the material for this clear and concise book, which details the main elements of corporate strategy. Recognizing that each firm is unique, the book resists the temptation of quick fixes, instead offering lessons to be pondered and used on a case-by-case basis.
Access Note Access limited to authorized users.
Digital File Characteristics text file PDF
Series Management for professionals.
Available in Other Form Print version: 9783662544884
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
The Importance of Sustainability in Corporate Strategy
Why Are Corporate Ambition and Culture Vital for Sustainability?
Treasuring Selected Customers: The Secret for Sustainability?
How Do Enduring Firms Outlive the Environment and the Competition?
Why Sustainable Firms Have a Superior Management of Capabilities?
Selecting the Right Organization and Structure for Sustainability
Learning from the Operational Practices of Sustainable Companies
Innovation: The Central Way to Achieve Corporate Sustainability
Growth Strategy for Corporate Sustainability
The Value of Great Executing and Humility for Sustainability
Conclusion: Timeless Principles of Corporate Sustainability.

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