Instructor's manual for strategic marketing cases in emerging markets : a companion volume / Atanu Adhikari, Sanjit Kumar Roy, editors.

Unlimited

Authorized users

Can lend chapters, not whole ebooks

Instructor's manual for strategic marketing cases in emerging markets : a companion volume / Atanu Adhikari, Sanjit Kumar Roy, editors.

9783319526973 (electronic book)
3319526979 (electronic book)
3319526960
9783319526966

Cham : Springer, [2017]

English

1 online resource.

10.1007/978-3-319-52697-3 doi

HF5415.12.D44

380.1091724

This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom.

Includes bibliographical references.

Access limited to authorized users.

text file PDF

Description based on print version record.

Online Resources > Ebooks
All Resources