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Table of Contents
1: Competitive Advantage Logics
2: Management Logics
3: Entrepreneurial Orientation
4: Seizing Value Opportunities
5: Business Model Mechanism
6: The Theory of Entrepreneurial Rent
7: The Theory of Franchising.
2: Management Logics
3: Entrepreneurial Orientation
4: Seizing Value Opportunities
5: Business Model Mechanism
6: The Theory of Entrepreneurial Rent
7: The Theory of Franchising.