Introduction chapter / S.F. Syed Alwi and TC Melewar
Branding and corporate marketing
Corporate brands and marketing strategy / Jonathan A. J. Wilson and Jonathan Liu
Islamic products and services : the concept of halal and certification bodies / Kaouther Kooli
Islam and the reputational landscape / Aliakbar Jafari
Religion, consumption and culture
Religiosity and consumption / Ismah Osman, Faridah Hassan, Balkis Haris and Erne Suzila Kassim
Exploring the incongruent : Islamic banking and non-Muslim consumers / Norbani Che-Ha, Wan Marhaini Wan Ahmad, Mohd Edil Abd Sukor and Saad Mohd Said
Brand values and the Islamic market / Ali Al-Makrami and Dorothy Yen
Islamic tourism products : an innovation in the tourism industry / Rusnah Muhamad
Strategic global orientation
Global marketing and Islamic countries / Cedomir Nestorovic
Brands and communication strategy / Sarah Turnbull
Marketing strategy in the emerging Muslim-majority markets / Özlem Sandikci
Supply chain management within the Middle East business environment / Nesrine Eltawy and David Gallear
Conclusion to Islamic marketing
Islamic marketing : moving forward and challenges / Mazia Yassim.