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000807649 020__ $$a9781317112235$$q(electronic book)
000807649 020__ $$a1317112237$$q(electronic book)
000807649 020__ $$z9781472440969
000807649 020__ $$z147244096X
000807649 035__ $$a(NhCcYBP)EBC5178514
000807649 040__ $$aNhCcYBP$$cNhCcYBP
000807649 043__ $$aa------$$af------
000807649 050_4 $$aHF5415.12.I74$$bI855 2018
000807649 08204 $$a658.800917/67$$223
000807649 24500 $$aIslamic marketing and branding :$$btheory and practice /$$cedited by T C Melewar and Sharifah Faridah Syed Alwi.
000807649 250__ $$aFirst Edition.
000807649 264_1 $$aNew York :$$bRoutledge,$$c2018.
000807649 300__ $$a1 online resource.
000807649 336__ $$atext$$btxt$$2rdacontent
000807649 337__ $$acomputer$$bc$$2rdamedia
000807649 338__ $$aonline resource$$bcr$$2rdacarrier
000807649 504__ $$aIncludes bibliographical references and index.
000807649 5050_ $$aIntroduction chapter / S.F. Syed Alwi and TC Melewar -- Branding and corporate marketing -- Corporate brands and marketing strategy / Jonathan A. J. Wilson and Jonathan Liu -- Islamic products and services : the concept of halal and certification bodies / Kaouther Kooli -- Islam and the reputational landscape / Aliakbar Jafari -- Religion, consumption and culture -- Religiosity and consumption / Ismah Osman, Faridah Hassan, Balkis Haris and Erne Suzila Kassim -- Exploring the incongruent : Islamic banking and non-Muslim consumers / Norbani Che-Ha, Wan Marhaini Wan Ahmad, Mohd Edil Abd Sukor and Saad Mohd Said -- Brand values and the Islamic market / Ali Al-Makrami and Dorothy Yen -- Islamic tourism products : an innovation in the tourism industry / Rusnah Muhamad -- Strategic global orientation -- Global marketing and Islamic countries / Cedomir Nestorovic -- Brands and communication strategy / Sarah Turnbull -- Marketing strategy in the emerging Muslim-majority markets / Özlem Sandikci -- Supply chain management within the Middle East business environment / Nesrine Eltawy and David Gallear -- Conclusion to Islamic marketing -- Islamic marketing : moving forward and challenges / Mazia Yassim.
000807649 506__ $$aAccess limited to authorized users
000807649 533__ $$aElectronic reproduction.$$bAnn Arbor, MI$$nAvailable via World Wide Web.
000807649 588__ $$aDescription based on print version record.
000807649 650_0 $$aMarketing$$zIslamic countries.
000807649 650_0 $$aBranding (Marketing)$$zIslamic countries.
000807649 7001_ $$aMelewar, T. C.,$$eeditor.
000807649 7001_ $$aAlwi, Sharifah Faridah Syed,$$eeditor.
000807649 7102_ $$aProQuest (Firm)
000807649 77608 $$iPrint version:$$z9781472440969$$z147244096X$$w(DLC)  2017035024
000807649 852__ $$bebk
000807649 85640 $$3GOBI DDA$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5178514$$zOnline Access
000807649 909CO $$ooai:library.usi.edu:807649$$pGLOBAL_SET
000807649 980__ $$aBIB
000807649 983__ $$aOnline