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000808003 1001_ $$aSalganik, Matthew J.,$$d1976-$$eauthor.
000808003 24510 $$aBit by bit :$$bsocial research in the digital age /$$cMatthew J. Salganik.
000808003 264_1 $$aPrinceton, New Jersey :$$bPrinceton University Press.$$c[2018]
000808003 300__ $$a423 pages :$$billustrations ;$$c24 cm
000808003 336__ $$atext$$btxt$$2rdacontent
000808003 337__ $$aunmediated$$bn$$2rdamedia
000808003 338__ $$avolume$$bnc$$2rdacarrier
000808003 504__ $$aIncludes bibliographical references (pages 367-412) and index.
000808003 5050_ $$aObserving behavior -- Asking questions -- Running experiments -- Creating mass collaboration -- Ethics -- The future.
000808003 5200_ $$aAn innovative and accessible guide to doing social research in the digital age. In just the past several years, we have witnessed the birth and rapid spread of social media, mobile phones, and numerous other digital marvels. In addition to changing how we live, these tools enable us to collect and process data about human behavior on a scale never before imaginable, offering entirely new approaches to core questions about social behavior. Bit by Bit is the key to unlocking these powerful methods-a landmark book that will fundamentally change how the next generation of social scientists and data scientists explores the world around us. Bit by Bit is the essential guide to mastering the key principles of doing social research in this fast-evolving digital age. In this comprehensive yet accessible book, Matthew Salganik explains how the digital revolution is transforming how social scientists observe behavior, ask questions, run experiments, and engage in mass collaborations. He provides a wealth of real-world examples throughout, and also lays out a principles-based approach to handling ethical challenges in the era of social media. Bit by Bit is an invaluable resource for social scientists who want to harness the research potential of big data and a must-read for data scientists interested in applying the lessons of social science to tomorrow's technologies.
000808003 650_0 $$aSocial sciences$$xResearch$$xMethodology.
000808003 650_0 $$aSociology$$xStatistical methods.
000808003 650_0 $$aInformation technology.
000808003 650_0 $$aSocial media.
000808003 650_0 $$aEthics.
000808003 85200 $$bgen$$hH62$$i.S243$$i2018
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000808003 980__ $$aBIB
000808003 980__ $$aBOOK