Predictive analytics for marketers : using data mining for business advantage / Barry Leventhal.
2018
HF5415.2 .L483 2018
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Details
Title
Predictive analytics for marketers : using data mining for business advantage / Barry Leventhal.
Author
ISBN
9780749479947 (electronic book)
0749479949 (electronic book)
9780749479930
0749479930
0749479949 (electronic book)
9780749479930
0749479930
Published
London ; New York, NY : Kogan Page Limited, 2018.
Copyright
©2018
Language
English
Description
1 online resource (xvi, 251 pages.)
Call Number
HF5415.2 .L483 2018
Dewey Decimal Classification
658.8/302856312
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description
Description based on print version record.
Added Corporate Author
Available in Other Form
Predictive analytics for marketers
Print version: 0749479930
Print version: 0749479930
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